My three key questions to find out in my market research.
1. Where does EU-professionals get their news from today?
2. What’s the businessplan for EUoberserver.com and the European Voice? Do they make any money today?
3. Is it only i Denmark there is fewer EU-correspondents and a lack of information in EU-covering, or is it a problem in the 26 other countries in the EU?
To find out, my plan is to interview politicians, lobbyists and businesspeople concerned with EU-decisions. Hopefully starting this week.
I’ve purchased an online playground for my project:
See you there.
The news about the European Union has a couple of problems.
They are boring, and they are not spread – maybe because they are boring. That leaves us with very few news stories from the European Union Parliament and the national media cut down their staff on European Union news because there are no interest in it, and there is a lack of identification for the readers of the stories.
With a news agency giving away free stories I hope to solve the spread-problem. It will be a very low cost and easy a h…. for the online media in Europe to get stories from the European Union. They don’t need to have their own expensive correspondent in Brussels or Strasbourg. They can just grab stuff from the news agency.
To succeed it is very important that the news agency will be able to produce “high-clicked” stories with catchy headlines. It has to be stories that the journalist would read even if he/she hadn’t written it. Continue reading
In short terms my business-idea is to make a European Union News Agency. A bit like Globalpost.com
but with focus on the political games and decision-making in the European Parliament.
The stories will be given away for free to media-sites and blogs all over Europe, but the stories has to be hosted at our own server because it will need to have attached ads within the texts – that’s the price for the stories. Major news-sites can use the stories without the ads for a minor monthly payment – the pro-edition.
I’ll need a site for the agency as well. Some kind of showroom, maybe in time a well-visited news-site itself with additionel business-offers.
As a side business the European Media-sites can buy translated news stories on their language to put directly at their own site.
The product will be well-written feature-stories about the policy-making in the European Parliament. It can as well be web-videos, but primarily feature-written text.
The site of the news agency will be with medium traffic-needs.
It will be Europe-regional and the audience will be grown-ups with interest in the European Parliament.
And it should be able to be distributed in all kind of browsers and in mobile platforms, Ipad etc.
I don’t know if everybody already know about this, but Mashable.com has a site where they write about new promising start-ups everyday. There are som interesting sites among.
Check it out here: http://mashable.com/startups/
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